Terms of service
NOBLE TAIL CO.
Last updated: 18 June 2026
TERMS OF SERVICE
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About Noble Tail Co.
These Terms of Service apply to the website nobletailco.com and purchases made through Noble Tail Co.
Noble Tail Co. is a trading name of:
NOBLE TAIL CO.
Registered office: No address
Email: support@nobletailco.com
In these Terms, “Noble Tail Co.”, “we”, “us” and “our” refer to the legal business identified above.
“You” and “your” refer to the website visitor or customer.
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Acceptance of These Terms
By accessing the website or placing an order, you agree to these Terms, together with our:
• Shipping Policy;
• Returns and Refunds Policy;
• Privacy Policy;
• Cookie Policy; and
• any product-specific terms shown before purchase.
If you do not agree, you should not use the website.
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Consumer Rights
Nothing in these Terms removes, restricts or replaces any mandatory consumer rights available under applicable law.
Where these Terms conflict with a mandatory consumer protection, the mandatory protection takes priority.
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Eligibility
You must be legally capable of entering into a binding contract.
Where a customer is below the age of legal capacity in their country, an order must be placed by or with the consent of a parent or legal guardian.
Our products are intended for purchase by adults and are not marketed directly to children.
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Product Information
We take reasonable care to present accurate product descriptions, photographs, sizes, materials, colours and features.
However:
• screen settings may affect colour appearance;
• measurements may have reasonable manufacturing tolerances;
• packaging may change;
• minor design details may vary between production batches; and
• products may be dispatched from different approved fulfilment locations.
Any material feature on which you rely should be checked before ordering.
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Product Images
Product images are for illustration and identification.
Accessories, pets, furniture or decorative items shown in lifestyle photographs are not included unless expressly stated.
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Sizing
Customers are responsible for reviewing the measurements and size guidance provided.
Pet size labels such as small, medium or large can differ between products.
Measure your pet and compare the measurements before ordering collars, harnesses, beds, clothing or other size-sensitive products.
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Product Availability
Products are subject to availability.
Adding a product to the basket does not reserve stock.
We may cancel and refund an unavailable product even after an order has been placed.
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Prices
Prices are displayed in the currency selected for the relevant Shopify market.
Prices and promotions may change without notice, but changes will not normally affect an order already accepted.
Taxes, import charges and duties are handled as described at checkout and in our Payment and Shipping Policies.
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Placing an Order
Submitting an order is an offer to purchase the selected products.
An automated order confirmation acknowledges receipt but does not always mean that the order has been finally accepted.
Acceptance occurs when we confirm fulfilment, dispatch the product or otherwise expressly accept the order.
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Refusal or Cancellation of Orders
We may refuse or cancel an order where:
• the product is unavailable;
• a pricing or description error has occurred;
• payment is declined or reversed;
• fraud or unauthorised activity is suspected;
• delivery is unavailable to the destination;
• product-safety or legal restrictions apply;
• purchase limits have been exceeded; or
• the customer has materially breached these Terms.
Where payment has been taken for a cancelled order, an appropriate refund will be issued.
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Third-Party Fulfilment
Products may be stored, packed and dispatched by third-party suppliers, warehouses or fulfilment partners.
The use of a fulfilment partner does not remove Noble Tail Co.’s obligations to the customer.
Orders may be divided into separate shipments.
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Delivery
Delivery is governed by our Shipping Policy.
Risk of accidental loss or damage passes in accordance with applicable consumer law, normally when the product is delivered into the physical possession of the customer or a person identified by the customer.
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Returns and Refunds
Returns, cancellations, faults and refunds are governed by our Returns and Refunds Policy and any mandatory consumer rights.
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Pet Safety and Supervision
Many pet products require active supervision.
Customers must:
• choose an appropriate product and size;
• read and follow instructions;
• inspect products regularly;
• keep unsuitable small components away from pets and children;
• discontinue use when damage appears; and
• supervise pets where reasonably required.
No toy, leash, bed, grooming product, feeder or accessory is indestructible.
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Electrical and Battery Products
Electrical or battery-powered products must only be used:
• with the specified voltage;
• with a suitable charger or power supply;
• in accordance with supplied instructions;
• away from water unless expressly rated for water exposure; and
• under appropriate supervision.
Stop using any electrical product that overheats, swells, leaks, emits an unusual smell or becomes damaged.
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Laser and Light-Based Pet Toys
Never direct a laser or bright light into the eyes of a person or animal.
Use light-based toys only as instructed and supervise play.
Noble Tail Co. does not provide veterinary or medical advice regarding a pet’s suitability for a particular product.
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No Veterinary Advice
Website content is provided for general product information.
It is not veterinary, medical, behavioural or nutritional advice.
Consult a qualified veterinary professional where you have concerns about:
• illness;
• injury;
• diet;
• allergies;
• skin conditions;
• anxiety; or
• suitability of a product for a particular animal.
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Website Accounts
Customers are responsible for:
• keeping login details confidential;
• providing accurate account information; and
• notifying us of suspected unauthorised access.
We may suspend an account where misuse, fraud or security risks are identified.
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Acceptable Use
You must not:
• use the website for unlawful purposes;
• interfere with its security or operation;
• upload malicious code;
• scrape or extract content without permission;
• attempt unauthorised access;
• impersonate another person;
• submit false reviews; or
• use the website to infringe another party’s rights.
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Intellectual Property
Unless otherwise stated, the website’s branding, text, graphics, layout and original content belong to Noble Tail Co. or are used under licence.
You may use the website for personal shopping purposes.
You may not reproduce, distribute, commercially exploit or create derivative works from protected content without permission.
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Reviews and Customer Content
Where you submit a review, photograph or other content, you confirm that:
• it reflects a genuine experience;
• it is accurate to the best of your knowledge;
• you own or control the content;
• it does not infringe another person’s rights; and
• it is not unlawful, abusive or misleading.
You grant Noble Tail Co. a non-exclusive licence to display and use submitted content in connection with the store and its marketing, subject to applicable privacy and consumer law.
We may moderate content but will not remove a genuine negative review merely because it is unfavourable.
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Third-Party Services and Links
The website may use or link to third-party services, including payment providers, social networks, Shopify applications and delivery services.
Third parties may have their own terms and privacy policies.
We are not responsible for an unrelated third-party website merely because it is linked from our store.
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Website Availability
We aim to keep the website accessible and secure but do not guarantee uninterrupted availability.
Access may be affected by maintenance, technical faults, hosting providers, security events or circumstances outside our reasonable control.
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Liability
Nothing in these Terms excludes or limits liability where exclusion would be unlawful, including liability for:
• death or personal injury caused by negligence;
• fraud or fraudulent misrepresentation; or
• breach of mandatory consumer rights.
Subject to applicable law, we are not responsible for losses that were not reasonably foreseeable when the contract was formed.
Where you purchase as a consumer, we are not responsible for business losses arising from personal use of a product.
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Events Outside Reasonable Control
We are not responsible for delay caused solely by circumstances outside our reasonable control, such as:
• natural disasters;
• war or civil unrest;
• carrier disruption;
• customs action;
• strikes;
• government restrictions;
• major network failures; or
• public-health emergencies.
We will take reasonable steps to reduce the effect and will respect any rights the customer has to cancel where delays become excessive.
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Governing Law
These Terms are governed by the laws of England and Wales.
A consumer may also benefit from mandatory rights and the jurisdiction of the courts in the country where they habitually live.
Nothing in this clause removes such mandatory rights.
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Changes to These Terms
We may update these Terms to reflect changes in our services, practices or legal obligations.
The date at the top shows the latest revision.
The terms in force when an order is placed will generally apply to that order.
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Contact
Questions about these Terms should be sent to:
[SUPPORT EMAIL]
PRIVACY POLICY
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Who We Are
This Privacy Policy explains how Noble Tail Co. collects, uses, shares and protects personal information.
The data controller is:
trading as Noble Tail Co.
Registered office: No Address
Email: support@nobletailco.com
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Information We Collect
We may collect:
Identity information:
• name;
• username; and
• account identifiers.
Contact information:
• billing address;
• delivery address;
• email address; and
• telephone number.
Order information:
• products ordered;
• selected variants;
• order value;
• delivery status;
• returns;
• refunds; and
• customer-service communications.
Payment information:
Payments are processed by third-party payment providers. We may receive limited transaction information, such as payment status, method type and fraud-screening results, but do not normally receive complete payment-card details.
Technical information:
• IP address;
• browser type;
• device information;
• time zone;
• language;
• cookie identifiers;
• pages viewed; and
• interaction information.
Marketing information:
• newsletter subscriptions;
• marketing preferences;
• advertising interactions; and
• campaign information.
Customer-service information:
• emails;
• messages;
• photographs;
• videos;
• complaints; and
• return evidence.
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How We Collect Information
Information may be collected:
• directly from you;
• automatically through the website;
• through Shopify and installed applications;
• from payment providers;
• from delivery carriers;
• from AutoDS and fulfilment partners;
• from fraud-prevention providers; and
• from advertising or analytics providers where permitted.
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How We Use Information
We may use personal information to:
• process and deliver orders;
• take payment;
• provide tracking;
• communicate about orders;
• process cancellations, returns and refunds;
• prevent fraud and misuse;
• provide customer support;
• comply with tax, accounting and legal duties;
• improve products and website functionality;
• measure website performance;
• personalise the shopping experience;
• send marketing where permitted;
• enforce our Terms; and
• establish, exercise or defend legal claims.
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Legal Bases
Depending on the activity and applicable law, we may process information because:
• it is necessary to perform a contract with you;
• it is necessary to comply with a legal obligation;
• it is in our legitimate interests and those interests do not override your rights;
• you have provided consent; or
• it is necessary to establish, exercise or defend legal claims.
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Order Fulfilment and Supplier Sharing
To fulfil an order, we may share necessary information with:
• AutoDS;
• product suppliers;
• fulfilment warehouses;
• postal services;
• couriers; and
• customs or import authorities.
The information shared may include:
• recipient name;
• delivery address;
• telephone number;
• email address where necessary;
• product ordered; and
• order reference.
Suppliers receive only the information reasonably required to fulfil, deliver or support the order.
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Other Service Providers
We may also use:
• Shopify for ecommerce hosting;
• payment processors;
• fraud-prevention providers;
• email and customer-support services;
• analytics providers;
• advertising platforms;
• professional advisers;
• accountants; and
• IT and security providers.
These providers process information under their own legal obligations and contractual arrangements.
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Legal Disclosures
We may disclose information where reasonably necessary to:
• comply with law or a court order;
• respond to a regulator or public authority;
• prevent fraud or crime;
• protect a person’s safety;
• enforce legal rights; or
• handle a business sale, restructuring or acquisition.
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International Data Transfers
Because Noble Tail Co. sells and fulfils orders internationally, personal information may be processed outside the United Kingdom or European Economic Area.
Where required, we use recognised safeguards for international transfers, such as:
• adequacy regulations or decisions;
• approved contractual clauses;
• binding legal obligations; or
• another lawful transfer mechanism.
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Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.
Retention periods may reflect:
• order fulfilment;
• return and warranty periods;
• tax and accounting requirements;
• fraud prevention;
• legal limitation periods; and
• dispute resolution.
Information that is no longer required will be deleted, anonymised or securely restricted.
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Marketing Communications
We may send marketing emails where:
• you have consented; or
• another lawful marketing permission applies.
Every marketing message will provide a method to unsubscribe.
You can also contact us at any time to change your preferences.
Transactional messages about an order are not marketing and may still be sent after marketing has been declined.
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Cookies and Advertising
We use cookies and similar technologies as described in our Cookie Policy.
Non-essential analytics and advertising technologies will be controlled according to applicable consent requirements.
In certain jurisdictions, advertising cookies may be treated as targeted advertising, sharing or a sale under local definitions, even where no money is exchanged for personal information.
You can manage available choices through the cookie-preferences tool.
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Your Rights
Depending on your location, you may have rights to:
• access personal information;
• correct inaccurate information;
• request deletion;
• restrict processing;
• object to processing;
• receive portable information;
• withdraw consent;
• opt out of certain advertising uses; and
• complain to a data-protection authority.
These rights are not absolute and lawful exemptions may apply.
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UK and EEA Rights Requests
To exercise a right, contact:
We may ask for information reasonably necessary to verify identity.
UK customers may complain to the Information Commissioner’s Office if they remain dissatisfied. We would appreciate the opportunity to address the concern first.
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United States Privacy Rights
Residents of certain US states may have additional rights, subject to applicable thresholds and exemptions.
These may include rights to:
• know what information is collected;
• delete or correct information;
• receive a portable copy;
• opt out of targeted advertising;
• opt out of certain sales or sharing; and
• appeal a decision.
Requests should be sent to:
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Security
We use reasonable organisational and technical measures intended to protect personal information.
However, no online system or transmission method can be guaranteed completely secure.
Customers should protect account passwords and contact us if unauthorised activity is suspected.
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Children
Our store is intended for adults purchasing pet products.
We do not knowingly collect personal information directly from children who cannot lawfully consent to the processing in their country.
If you believe a child has provided information without appropriate permission, contact us.
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Third-Party Websites
The website may link to services we do not control.
Their privacy practices are governed by their own notices.
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Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, technology or legal obligations.
The latest revision date appears at the top.
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Contact
Privacy questions and requests should be sent to:
COOKIE POLICY
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What Cookies Are
Cookies are small files or identifiers stored on or accessed from a browser or device.
Similar technologies include:
• pixels;
• tags;
• local storage;
• scripts; and
• software-development tools.
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Why We Use Cookies
We may use cookies to:
• operate the website;
• remember preferences;
• maintain the shopping basket;
• support account login;
• process checkout;
• prevent fraud;
• measure performance;
• understand visitor behaviour; and
• provide or measure advertising.
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Strictly Necessary Cookies
These cookies support essential store functions, such as:
• security;
• checkout;
• basket contents;
• network management;
• fraud prevention; and
• privacy choices.
The website may not function correctly without them.
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Preference Cookies
Preference cookies can remember:
• country or region;
• currency;
• language; and
• display choices.
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Analytics Cookies
Analytics cookies help us understand:
• which pages are visited;
• how visitors navigate;
• where technical problems occur; and
• how store performance can be improved.
Where consent is required, these cookies will not be activated until the visitor makes an appropriate choice.
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Advertising Cookies
Advertising cookies may be used to:
• measure campaigns;
• limit repeated advertising;
• understand conversions; and
• display more relevant advertising.
Where required, these technologies are activated only after consent.
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Third-Party Cookies
Some cookies are controlled by services used by the website, which may include:
• Shopify;
• payment services;
• analytics services;
• advertising networks; and
• social-media platforms.
Those providers may process information according to their own privacy notices.
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Managing Consent
Visitors can manage non-essential cookies through the Cookie Preferences link displayed on the website.
A visitor can:
• accept available categories;
• reject non-essential cookies; or
• change previous preferences.
Withdrawing consent does not affect processing that took place lawfully before withdrawal.
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Browser Controls
Most browsers allow users to:
• delete cookies;
• block cookies;
• receive cookie warnings; or
• restrict tracking technologies.
Blocking all cookies may prevent the basket, checkout or account features from working correctly.
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Cookie Duration
Some cookies expire when the browser is closed.
Others remain for a defined period or until deleted.
The duration depends on the cookie’s purpose and the service provider that sets it.
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Updates
We may update this Cookie Policy when our technologies or providers change.
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Contact
Cookie and privacy questions should be sent to: